Our story

The innerwear revolution

Comfortable innerwear is presumed as a luxury. Luckily, we don’t feel likewise. FREECULTR was brewed with a strong intention to bring a perception shift that intimate comfort is a necessity.

- Here’s how we ignited the innerwear revolution -

Re-birth of FREECULTR

Meet The Makers

Harshit Vij

Former Delhi Team Badminton Player . Sports Enthusiast . Ultimate Ice Breaker . Can’t name a better duo than Butter Chicken and Wine . Avid Watch Hoarder . Thalassophilee . Fancies traveling - but gets homesick almost immediately . Orienta Vers La Famille .

Shrey Luthra

Leaped from Finance to Fabric . Baller - Basket and Table . Functional Training Freak . The Best Host Ever . Poise until Gin & Tonic hits . Both a mountain & beach person, A Gemini who stops at nothing . Life in a nutshell- Theatre- Techno- Textiles .